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Why should we actively develop the starting economy?Leading and trendy: The first-time economy has the characteristics of fashion, quality and trendy, which meets the requirements of consumption upgrading and high-quality development and is an important embodiment of regional business vitality and innovation ability.

The first-time economy began with the "first store economy": in 2015, Shanghai took the lead in proposing to seize the first store economy. In July, 2024, the Decision of the Third Plenary Session of the Twentieth Central Committee made a systematic arrangement for "building a unified national market", which specifically mentioned "actively promoting the initial economy".However, we should also clearly see that due to the influence of capital, technology and other factors, the initial economic development momentum in various regions is not strong, and innovation and individuality are insufficient. At the same time, the lack of relevant support policies leads to the fact that the initial economy has not yet played its due role in stimulating consumption potential and expanding consumption. In the future, it is necessary to continuously support qualified places to develop the first-round economy.The starting economy has three characteristics:

Stimulate consumption potential: by providing colorful new products and services, the first-time economy can stimulate consumers' desire to buy and expand consumer demand.However, we should also clearly see that due to the influence of capital, technology and other factors, the initial economic development momentum in various regions is not strong, and innovation and individuality are insufficient. At the same time, the lack of relevant support policies leads to the fact that the initial economy has not yet played its due role in stimulating consumption potential and expanding consumption. In the future, it is necessary to continuously support qualified places to develop the first-round economy.Leading the consumption trend: the first-time economy leads the new consumption trend through the supply-side structural reform, satisfying consumers' pursuit of new things and high-quality life.